About the Award

Oscar Goodman was hired on February 2, 1950 as a United Distributors sales representative. In the 1980s – at the age of 75 – Oscar semi-retired, choosing to continue working with three of his customers.

He would visit those customers weekly, but, being the sage that he was, also mentored other members of United’s team, including Doug Hertz, customer service representatives, warehouse associates, and anyone else who would listen to his advice. He maintained his state of semi-retirement until his health failed him and he passed away in 1999.

Oscar has earned his status as a United sales legend, and, in his honor, we developed the Oscar Awards.  What started out as a series of various Oscar Awards given throughout the company, the awards now honor a select group of nominated individuals.

The 2023 Nominees and Overall Winners were announced at the Annual Company meeting on Saturday, January 27, 2024.