The Original Miller Lite Can is Back – But Only For a Limited Time
In 1975, MILLER LITE was single-handedly responsible for launching the light beer category. Almost 50 years later, at the beginning of 2014, Miller Coors reintroduced its Original Lite Can to assert the authenticity of its brand and appeal to a younger, hipper crowd. It worked!
Miller Lite has extended the availability of its “limited edition” white can into late 2014.
The Original Lite Can features the familiar images of hops and barley. The words, “A Fine Pilsner Beer,” reinforce the quality of Miller’s ingredients and unique triple-hop brewing process that consumers have enjoyed for generations.
So far, the Miller Lite throwback can has received an overwhelmingly positive response from both younger and more mature drinkers alike. Ask your United Sales Representative about them before they are, once again, retired.
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