BACARDÍ premium dark rums, anchored in its true heritage, is backed by the skill and craftsmanship of the Maestros de Ron.
Expressive integrity is brought to life through visual cues that communicate Bacardi’s heritage and expertise in rum making, while also creating a characterful and vibrant feel that resonates with the modern day lifestyle of its consumers. The materials they use are tactile and translate the nuances of the range at different touch points.
Their premium Reserva Ocho Rum offering adapts a classic color and material palette that reflects the integrity of unique liquid. Añejo Cuatro Rum reflects the expressive side of the portfolio, which is brought to life by the palm tree pattern and vibrant colors that are indicative of Bacardi’s Caribbean spirit and liberating nature.
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